| Nonprofit marketing expert Sandy Rees |
Nonprofits looking for the perfect angle for a publicity or fund-raising campaign might be tempted to use the “woe is us in this bad economy” hook.
Don’t, says Sandy Rees, nonprofit marketing expert.
Not only is it depressing, it doesn’t set your nonprofit apart from all the others that are grousing. If you want ideas for angles galore, and other marketing tips for fundraising and recruiting volunteers, check out these five website gems Sandy and I recommend:
1. Nonprofit Tweets on Twitter
Keep up with valuable nuggets about the world of nonprofit marketing, including those that contain the hashtags #nonprofit, #charity, #causes, #volunteer and #philanthropy.
2. Society of Professional Journalists’ Freelancer Directory
We love this directory because you can search the database of 1,221 freelance journalists inside and outside the U.S. by topic, by state, or both.
Freelancers are valuable during a publicity campaign because you don’t have to pitch your story to a media outlet—the freelancer will! Also, freelancers who use you as a source for one story might return to you again if they’re writing a story on a similar topic and need more material.
3. MicroGiving
Create your own fundraiser with a personal fundraising page. Browse fundraisers, read the fundraising ideas, tips and advice to learn how to raise money online. Microgiving is for anyone, but nonprofits will find this site a goldmine.
4. The Publicity Hound’s Press Release Tutorial
Can’t afford to pay someone to write your press releases? Let me train your PR people and volunteers on how to write and distribute releases, with this free email tutorial. It’s an 11-week program that includes one email lesson a day. Completing it is like earning a master’s degree in writing press releases.
More than 6,000 people have taken this course.
5. Gail Perry’s Free Fundraising Tools
Fundraising expert Gail Perry recommends “115 Tips to Raise More Money by Email,” an eight-page PDF covering everything from “how to ask,” to what the envelope should like like. Tools also include “Enlist Your Dream Team Board Workbook, a 24-page workbook to help you recruit the right board members, and “41 Major Gift Cultivation Questions to Ask a Donor” to help you listen, listen, listen to that major prospect.
Rees will share more of her very best ideas for nonpr0fit marketing when she joins me Thursday for the webinar “Failproof Publicity Tips for Cash-strapped Nonprofits to Raise Money, Recruit Volunteers & Promote a Worthy Cause.” She will save you time and money communicating your story to the masses—and help you achieve the results you need.