21 spin-off products that tie into your book

Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world.

Your book should be a calling card that brings people into your funnel and encourages them to buy related products and services. It’s called “milking the cow that’s already in the barn.” 

That’s what rich authors do. Steve Harrison will talk about some of those spin-off products when he hosts the free webinar, “How to Achieve a Lot More Success as an Author by Discovering the Seven Things Rich Authors Know That Poor Authors Don’t” this Thursday, Sept. 20.  

Register here, and choose from the webinar at 2 p.m. Eastern Time or 7 p.m. Eastern Time. If you miss them, you won’t be able to access a replay because he doesn’t record most of his sessions.

Here are 21 spin-off products, at all pricepoints, that rich authors have created:

1. Video study course
    
2. Seminar
    
3. Downloads
    
4. Ebooks
    
5. CDs or DVDs
    
6. Coaching sessions
    
7. Paid newsletters
    
8. Membership site
    
9. Board games
    
10. Wall calendars
     
11. Teleseminars
     
12. Webinars
     
13. Speaking engagements
     
14. Private, one-on-one consulting
     
15. Group coaching programs
     
16. Mousepads
     
17. Coffee mugs
     
18. Niche version of a book
     
19. Mastermind group
     
20. Weekend retreat
     
21. Boot camp
     

What spin-off products and services have you created, either from your book or from a core offering like consulting services? Which ones have been the most successful?