I give away this ebook each year, and my readers eagerly look forward to it. Many of them regift the book to their own friends and followers. And the big attaction is that anyone can access the ebook. You don’t have to opt in with your name and email address.
What will you learn in this book? Plenty.
For example, I explain how to create your own day, week or month of the year. You’ll learn about lots of tricks and tools for participating at the social media sites. Read about 10 dead or dying PR tactics.
And for Publicity Hounds who are looking to connect with journalists, I’ve given you several resources. The book will help you, regardless of what business or nonprofit you’re in.
Use the ebook one of these 12 ways:
- Create a Facebook note, and excerpt the entire tip. Use the photo along with the text, and you’ve got a nice little item that your followers and fans will love. Christine Buffaloe discussed Facebook notes when she was my guest during a teleseminar on “11 Ways to Avoid Missed Opportunities on Facebook.”
- No time for a Note? Write about it and share the link (http://tinyurl.com/bestof2009tips) in a Facebook status update.
- Write about it in a LinkedIn status update.
- Blog about the book, and include your own success story that ties into one of the tips.
- Offer the ebook as a bonus along with other products and services you’re selling.
- Give it to your clients and customers.
- Mention it at your weekly staff meetings.
- Add it to the Free Articles page at your website.
- Give it away to the winner of a contest you’re sponsoring.
- Offer the ebook as a freebie to help you capture names and email addresses at your website.
- Create a video that discusses the ebook and upload it to your website or to YouTube, then share that with your social media friends and followers.
- Include the link (http://tinyurl.com/bestof2009tips) in a book you’re writing, or in handouts you’re using for a speaking engagement.
What about you? Have you thought of any other clever ways to use the ebook? If so, share them here. I’d love to hear them.