How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year)
- How to choose a holiday that will get maximum publicity
- The two best resource books for listing your holiday
- How to let the media know about your holiday
- How to piggyback your holiday off national news events
- Tips for getting into major publications
- Example of holidays created by others
- How non-profits can benefit from having their own holiday–another great PR tool!