"Hey Boss, Mike Wallace is on Line 2"
Survival Skills for Meeting the Media

Lawsuits. Accidents. Rumors. Labor problems. When bad news events, media investigations or an innocent request for an interview suddenly make YOU the news, how do you match wits with a seasoned reporter? What do you say when the TV camera is focused on you, the reporter has just asked a killer question, and you have no idea how to respond? Level the playing field by understanding what reporters are after and knowing how to give it to them—on your terms. Joan Stewart, a former newspaper editor who has written and edited award-winning investigative stories, will explain how to put your best foot forward and not in your mouth.

You will learn:

How bad news events can suddenly make you the news when you least
    expect it

The danger in saying "no comment" and alternative phrases you can
    say that won't alienate the media or the public

How to bombproof the interview...the best surprise is no surprise

Tricks for answering tough, angry, hostile questions so you sound cool
    and comfortable when you're on the hot seat

How to do background checks on reporters...know who you're dealing
   with BEFORE you agree to an interview

Tips for improving accuracy in news stories and avoiding embarrassing
    mistakes in print

What to do when the story is wrong and why you must set the record
    straight

Tricks reporters use to loosen your lips...I learned all these tricks when
    I was a reporter and they work!

Ten Commandments to follow during a crisis so you don't blow it

What do to when your lawyer says "don’t talk" and why this is often
    the worst advice to follow