Publicity ideas, advice and PR strategies
in these 52 special reports
$10 each (except where noted)

Each special report, chock full of publicity tips that will help you with your public relations campaign, is at least 5 pages single-spaced. They include dozens of valuable publicity tips compiled from Joan Stewart's newsletters, workshops and consulting business. Special Reports are only available digitally. Download the reports as soon as you order and be reading them within minutes.

To select an item for purchase, click the "Add To Cart" button. Then when you've added all the items you need click the "Buy Now!" button to finish the ordering process.
 

Value Pack -- All 52 Special Reports (Best Deal!)

The entire Value Pack of 52 special reports is priced at $287, a savings of $250.00!
Want more than 250 pages packed with valuable how-to information? This is one of Joan's most popular products because of the huge savings. Download the reports as soon as you order and be reading them within minutes.
 

 

Special Report #1: Damage Control: How to Keep the Media from Making a Mess of Your Story

You will learn:

• What do say when a reporter calls and you don't know whether to comment

• How to avoid being misquoted

• How to deal with dense or belligerent reporters

• Tips for ensuring accuracy in a PR campaign

• Why you must prepare for the dreaded question

• Advice for TV interviews

• Clean-up tips if they make a mess of your story

Special Report #2: Questions You Can Expect Reporters to Ask During an Interview

You will learn:

• The basics of an interview

• Questions to expect in almost every interview

• How reporters try to loosen your lips

• The most common trick questions

• Innocent questions that sound like trick questions

• How to deal with skeletons from your past

• Why you must be prepared for photo requests

• How to answer the "what if" question

Special Report #3: How to Use Free Publicity to Attract and Keep Qualified Employees

You will learn:

• Why you should capitalize on free publicity

• How other companies promote their job openings

• Tips for promoting your company's "good stuff"

• How to work with the media

• Other resources that can help you

• Why you must never seek publicity for one category of workers

Special Report #4: How to Write Crisp, Compelling Letters to the Editor that Promote Your Product, Service or Favorite Cause

You will learn:

• Why letters are powerful publicity tools

• The elements of a good letter

• Six free ways to publicize your products and services

• A template for a great letter to the editor

• Do's and Don'ts of letter-writing

• How to save money on postage

• How to contact editors

Special Report #5: How to Identify Story Ideas Within Your Company or Organization

You will learn:

• The importance of the local angle

• How to piggyback onto news events, trends and holidays

• The value of how-to articles

• 2 hot-button topics the media love...these are great PR strategies

• The value of taking polls and surveys

• How to publicize your altruism

• Creative tips for promoting routine events

Special Report #6: How to Write How-to Articles that Position You as an Expert

You will learn:

• 56 ideas for great headlines

• How to choose a topic

• How to use bullet points

• The key elements of an identifier paragraph

• The structure of a good article

• How to make and use reprints

• Where to find publications that want your articles

Special Report #7: How to Write the Perfect Pitch Letter that Convinces an Editor to Write About You

You will learn:

• Why letters are better than phone calls

• Ideas worth pitching

• How to learn about the media outlet you're targeting in your public relations campaign

• What you MUST mention in your pitch

• An example of a great pitch letter

• How to deliver it

• Tips for follow-up

Special Report #8: Media Kits on a Shoestring: How to Create Them Without Spending a Bundle

You will learn:

• What it is and why you need it

• What NOT to do with media kits

• The 7 main items of a media kit

• 11 optional items

• How to use photos in your kit

• Media kit contents that annoy reporters

Special Report #9: How to Snag Free Publicity for Your New Business.

You will learn:

• Why you must send news releases and when to send them

• How to get to know reporters

• Why you should be willing to talk about your mistakes in your PR interviews

• How to look for photo opportunities

• The value of how-to articles

• Tips for public speaking

• Tactics for getting onto TV

Special Report #10: Powerful Publicity Tips for Your Fund-Raiser or Special Event.

You will learn:

• Why timing is everything

• Why you should plan activities around the media

• Elements of your media kit

• How to map out a public relations plan  

• How to get onto media calendars and schedules

• Tips for seeking media sponsorships

• How to use photos in your PR campaign

• What to do NOW for next year's event

Special Report #11: Secrets for Building Your Celebrity Image

You will learn:

• How to decide on your PR image

• The importance of your photo

• The value of writing

• Tips for publishing white papers

• The power of public speaking

• How to generate revenue with products

• How to sub-brand what you do

• Ways to recycle your publicity

Special Report #12: 52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid)

You will learn:

• 8 things to do before you write

• The basics of a news release

• Optional attachments

• Tips for e-mail releases

• How to follow up

• The best ways to use your web site

• 6 bonehead mistakes to avoid

Special Report #13: How to Recycle Your Publicity (for Serious Publicity Hounds Only)

You will learn:

• Tips for broadcast interviews

• What to do with printed stories

• How to make and use reprints

• The power of testimonials

• How to recycle at your web site

• The power of being mentioned in a book

• How to use tip sheets

Special Report #14: How to Piggyback Your Story Ideas onto Holidays and Anniversaries

You will learn:

• Why the media are hungry for your holiday ideas

• When to promote your favorite cause or issue

• How to promote yourself as an expert

• The value of offering statistics and timelines

• 13 examples of clever anniversary angles

• The very best time of year to pitch your ideas

• Resources that can help you

Special Report #15: Publicity Tips for Schools, Colleges and Universities

You will learn:

• How to position yourself to be heard

• Secrets for maximizing your PR resources

• How to tie into national events

• Why you MUST become technology-savvy

• How to educate your school about the media

• How to educate the media about your school

• The all-important media ethics

• Strategies for an effective op-ed program

Special Report #16: How to Write Tip Sheets That Catch the Media's Attention

You will learn:

• Why the media LOVE tip sheets

• How to create one in less than an hour

• Tip sheet topics that received national attention

• The best times to write them

• Do's and don'ts for writing

• Other ways to use tip sheets in your marketing campaign

• What to do if TV stations use your tips

• How tip sheets can help sell your products and services

Special Report #17: Powerful Ways to Promote Your Web Site to Draw Traffic and Boost Sales

You will learn:

• The best ways to promote your site off-line

• The best tips for on-line promotion

• How to write for other people's e-zines

• The power of posting to discussion boards

• What the media would LOVE to find at your site

• How to make best use of your signature file

• How to remind the media to revisit your site

Special Report #18: Clever Contests That Will Tempt Reporters to Call

You will learn:

• How contests can help in your branding campaign

• PR ideas that generated national publicity

• How silly contests are sometimes the best

• How to tie contests into new products and services

• Why holidays are great times for contests

• Why you should make contests an annual event

• How to publicize winners

Special Report #19: How to Use Polls and Surveys That Brand You as an Expert

You will learn:

• Why the media love polls and survey stats

• How to tie new products and services to your poll or survey

• How to draw traffic to your web site with a survey

• Other uses besides media publicity

• When to take a survey that ties into a holiday

• Where to find hot topics for polls and surveys

• How to use your survey results in your PR campaign

Special Report #20: How to Write and Market Profitable Special Reports

You will learn:

• Why special reports are the easiest, most profitable product you can create
• Who can write them and what to do if you can't write
• Where to start and how to choose a format
• Writing tips
• Technical considerations
• How to price them and market them
• How to create a flier that advertises your special reports

Special Report #21: 67 Great Publicity Tips for Professional Speakers

You will learn:

• How to create enticing story angles from your keynotes and workshops
• Tricks for creating publicity for your new book or other  products
• How to draw the media to your web site
• What to do before and after every presentation
• How to help meeting planners publicize your speaking engagement
• How to recycle your publicity 

Special Report #22: How to Create an Online Media Room - and Keep the Media Coming Back

You will learn:

• Why a media room is essential for great publicity
• The essential elements of a media room
• The little extras that establish your expertise
• Pet peeves that drive the media crazy
• Examples of the best media rooms on the Web

Special Report #23: Profitable Publicity Tips to Jump-Start Your Consulting Business

You will learn:

• How to be a source the media LOVES
• How to leverage free publicity into paying clients
• Tips for finding clients in the audience if you do public speaking
• How writing articles is one of the best ways to demonstrate how you can help clients

Special Report #24: How to Create Media Publicity at Trade Shows and Conferences

You will learn:

• What media people want to find at trade shows
• How to contact the media instead of waiting for them to contact you
• Little extras you can offer that will make your booth stand out from all the others
• What to do if you're attending a conference, don't have a booth and want publicity

Special Report #25: How to Pitch Reporters Over the Telephone and Make Every Second Count

You will learn:

• How to pitch a print publication vs. TV

• What to do when the reporter likes your idea

• What do to when the reporter says "no thanks"

• What to say when the reporter says "tell me more"

• How to pitch when you want to write an article

Special Report #26: How to Make Your Story Pitch Stand Out in the Email Jungle

You will learn:

• Why e-mail pitches can be more successful than a phone pitch

• The 5 elements of an e-mail pitch

• Pitching blunders to avoid

• What journalists say they want to see in a good pitch

• How to handle press releases when you're pitching an idea and sending the release

• The best way to follow-up

Special Report #27: How to Get Booked on Radio Talk Shows, Give a Great Interview and Get Invited Back

You will learn:

• How to find radio talk shows that book lots of guests

• What producers say they look for in a compelling guest

• PR blunders that will NEVER get you invited back

• How to prepare for your interview

• Secrets for selling more books and other products on the air

• How to follow up with the host

Special Report #28: The News Conference: When to Hold It and How to Do It Right

You will learn:

• The best opportunities for news conferences

• When NOT to call them

• How to prepare your key messages

• Props that can help you

• Things the media will expect at your news conference

• It's your show, so make your own rules

Special Report #29: Fly High with Publicity in the In-Flight Magazines  ($97)

                                                  You will learn:

Why these magazines are publicity goldmines if you want to target affluent business travelers and tourists Types of stories the editors want...don't assume they all want the same stories! The most important thing you must do before you start pitching  How each publication wants to receive your pitch...you must know this so you don't alienate editors Tips for working with freelance writers who have good working relationships with the magazines Where top find these freelancers so you aren't spending hours searching Tips for freelancers who want to sell their articles The editors' pet peeves...don't get caught making these mistakes The one magazine that targets only the wealthiest CEOs 10 success story from other Publicity Hounds who landed stories in these magazines Ideas, hooks and angles you can use in your pitches The one section of these magazines where editors can't find enough good content Links to profiles on Facebook, Twitter and LinkedIn, plus links to blogs where you can connect with editors, reporters, freelancers and others who write for these publications Contact information and pitching tips for 52 in-flight magazines, updated March 2010 BONUS! An interview with Orion Ray-Jones, North American editorial director for Ink Publishing, the largest publisher of in-flight magazines. You will receive the link for the MP3 and the electronic transcript. His tips will give you a huge advantage over your competitors who are pitching blindly!        Note: This package is $97 and includes the entire database of contacts, and the interview.        They cannot be ordered separately

Special Report #30: Briefs, Fillers and Quizzes: The Shortest, Easiest Articles You'll Ever Write

You will learn:

• Why editors love these items and why you should be writing them

• The advantages of writing fillers

• The basic format

• How you can use these fillers to promote, promote, promote

• How to recycle your articles for other publications

• The advantages of offering them for free--a valuable PR tactic

Special Report #31: Sell More Products and Services by Getting and Giving Powerful Testimonials

You will learn:

• Why testimonials are one of the cheapest and most powerful tools in your publicity arsenal
• How to ask for testimonials
• Creative ideas for using them
• Examples of great testimonials
• How you can benefit by offering testimonials to others
• Mistakes to avoid

Special Report #32: On the Air: How to Create Valuable TV Coverage

You will learn:

• What TV assignment editors want
• The types of guests talk show hosts want
• The most important thing you must have to get onto TV
• How to piggyback off breaking news stories
• How to use cable TV
• What you must know about public service announcements
• Tips for looking and sounding your best on the air

Special Report #33: How to Win the Support and Respect of Newspaper Editorial Boards

You will learn:

• The make-up of the editorial board
• How it can help you
• When NOT to use the board
• How to request a meeting
• Why you must do your homework before you meet
• How to convince them to support your cause or issue
• How to follow up
• What to do if they won't support you

Special Report #34: Secrets to Becoming a Columnist in Newspapers and Magazines

You will learn:

• The value of offering your columns for free
• How to get started
• Tips for approaching editors
• What to do if they say yes
• What to do if they say no
• Writing tips
• A list of resources to help you

Special Report #35: How to be the Local Angle to National Stories

You will learn:

• Why the media are hungry for the local angle
• How to be on the lookout for publicity opportunities
• How to pitch your ideas to print and broadcast media
• Tips to make your pitch irresistible
• When to pitch multiple media outlets
• When to offer exclusivity

Special Report #36: How to Clinch a Media Sponsorship for Your Fund-Raiser or Special Event

You will learn:

• How to get thousands of dollars in free ads
• Why planning is critical before you seek a sponsorship
• Who to contact and how to approach them
• How to convince them to team up with you
• What public relations tasks they will expect you to do
• Tips for getting them to commit again next year

Special Report #37: How to Tie Your Product, Service, Cause or Issue to the Weather

You will learn:

• Why weather stories are fabulous publicity opportunities
• Why you should call the media before they call you
• Who to pitch at various media outlets
• Enticing little extras you can offer to convince them to cover you
• How to pitch your product or service without having to buy an ad

Special Report #38: How to Publish a Profitable Electronic Newsletter

You will learn:

• Why ezines are easier and cheaper than print newsletters
• Where to find compelling content
• Examples of award-winning ezines
• How to build your all-important list
• Fun ways to keep readers coming back
• Places to advertise your ezine for free
• Clever ways to soft-pedal your products
• Tips to help you sell, sell, sell

Special Report #39: How to Write Eye-Catching Headlines for Your News Releases and Articles

You will learn:

• Where to find examples of clever headlines
• The ideal length
• Great headlines that led to media coverage
• Headline mistakes to avoid
• How and when to use sub-heads
• Tricks professional headline-writers use

Special Report #40: 42 Publicity Tips for Authors and Small Publishers

You will learn:

• How to target niche markets
• Creative ideas other than news releases
• Ideas to draw traffic to your website
• The best print newsletters and ezines for authors
• Second- and third-level media outlets to target
• How to pitch to radio and TV stations
• Ways to position yourself as an expert

Special Report #41: How to Collaborate with other Speakers, Authors and Consultants to Create Profitable Products

You will learn:

• The kinds of speakers, authors and consultants who make the best partners
• Where to find them
• Types of products you can create
• Things to consider when choosing a product
• Tips for smooth sailing
• Other ways to collaborate once the product is created
• How to dovetail your publicity efforts

Special Report #42: Tips for Letting Reporters Experience Your Story, Not Just Write About It

You will learn:

• How to create memorable experiences for the media
• Why you should involve reporters
• Tips for getting reporters excited about your story
• How to get great coverage at special events
• How to entice the media to write about your new product or service

• Why you can treat print and broadcast reporters differently
• What to do if you’re taking a reporter to lunch
• Tips for food and drink at press conferences
• How to host a creative media lunch
• Rules regulating gifts of food
• Why you MUST beware of alcohol
• Tips for travel trips

Special Report #44: How to Make BIG Money from Telephone Seminars

You will learn:

• Why telephone seminars are a huge profit center
• How to choose the most compelling topics
• Tips for tape-recording the tele-seminar
• How to sell it as a product afterward
• Tips for making the tele-seminar run smoothly
• How to market upcoming tele-seminars
• How to market your product afterward

Special Report #45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year)

You will learn:

• How to choose a holiday that will get maximum publicity
• The two best resource books for listing your holiday
• How to let the media know about your holiday
• How to piggyback your holiday off national news events
• Tips for getting into major publications
• Example of holidays created by others
• How non-profits can benefit from having their own holiday--another great PR tool!

Special Report #46: Tips for Rewriting Your Boring Bio

You will learn:

• Why your bio must be anything but dull
• How to use humor
• Examples of great bios on the web
• How to use the problem-to-solution technique
• How an author's bio matches her individual style
• Ways to incorporate key events from your childhood
• How to find great material 

Special Report #47: How to Use Humor to Grab Media Attention

You will learn:

• How to use humor in news releases...and grab an editor's attention within 5 seconds
• Tip sheets that will make a reporter smile and pick up the phone to call you
• Examples of clever headlines for news releases about serious topics
• A humorous freebie that an author sends to editors along with her news releases...it's no surprise she has gotten more than 1,000 media hits 
• How a writer found her way into Seth Godin's wildly popular book 99 Purple Cows with a funny opening to her pitch letter. 
• A great marquee in Dallas, Texas that has gotten fabulous publicity for the restaurant owner.
• How to use humor in your public speaking engagements...so the audience talks about you long after the presentation is over.

Special Report #49: 17 Ways to Build Valuable Relationships with Media People

You will learn:

• The Number One thing journalists want you to do...this is the very best way to catch their attention

• An offer you can make that will get them out of a jam, save their hides and make them think they owe you a favor

• What to do during holidays that will make them grateful you're alive

• 2 things you can do if they cover your story and you thought they did a good job

• How to "research" a journalist's background and almost shock them with how much you know

• A super-duper tip for bloggers that will encourage journalists to write about your blog

• The Number One thing journalists love to talk about and the Number Two thing they love to talk about

• The most important question you can ask any journalist you meet...the answer will give valuable clues about how to stay in touch without being a pest

• An event where you can find journalists galore and maybe even meet with them over lunch

• Why you should never become impatient if you pitch a story idea and they don't bite

• How often you should stay in touch with your media contacts so you never leave their radar screens

Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue

You will learn:

• How an author/expert ties her expertise to the celebrities and writes several press releases a month.

• How to tie your news to hot movies

• Ideas for stories that are tied to the stars

• Examples of celebrity missteps that are great fodder for your own publicity

• How to use newspaper and magazine editorial pages

• 2 TV shows that will help you stay on top of the celebrity gossip

• A website that will help you contact celebrities so you can ask them to endorse your book

Special Report #51: 55 Free Things You Can Offer to Generate Publicity or Capture People's Email Addresses

You will learn:

• Why it's important to capture visitors' email addresses at your website

• Why the media love giving you publicity for things you are offering for free

• Where to learn about the importance and critical elements of landing pages

• Free things you can give away if you're targeting a niche industry so you can position yourself as an expert

• Free things that will help your customers understand your products and services before they buy

• An example of a "test drive" that one company offers to hook people on its service

• Another clever idea for a free "day pass" another company uses to promote its service