By Joan Stewart
The Publicity Hound
Dying to get to know the local columnist who writes for your favorite
newspaper, or the reporter who covers your industry?
Many people are intimidated by reporters and wouldn't think of
approaching them. Smart publicity hounds aren't afraid to make the first
move. Once reporters know you care, they will care about what you
know-and maybe even write about you.
Here's a handy guide to schmoozing. First, invite the reporter for lunch
or coffee. The restaurant doesn't have to be fancy. Then:
- Become familiar with their stories so you can
discuss them.
- Bring a media kit or background information they
might find interesting. See
Special Report #8: Media Kits on a Shoestring--How to Create Them
Without Spending a Bundle.
- Explain new trends you are seeing in your industry.
- Offer yourself as a resource for topics in which
you are an expert.
- Ask about other subjects they cover or stories they
are working on.
- Don't talk off the record. See
The Dangerous Hidden Secrets of Print and Broadcast Reporters.
- Ask about the reporter's personal interests,
family, hobbies.
- Suggest story ideas. But never ask them to write a
story about you. See
Special Report #5: How to Identify Story Ideas About Your Company or
Organization.
- If they write about you, send a thank-you note but
never a gift.
- Offer your home telephone number, cellphone number
and beeper number. Invite them to call you day or night.
- Pass along names of two or three other people you
know who would make good contacts.
- Ask, "How else can I help you?"
- Exchange business cards.
- Don't grab the check. Either split it, or let them
pay for your meal if they offer. See
Special Report #43: the Do's and Dont's of Offering Food to the Media.
- Mail a thank-you note within 24 hours.
- Keep in touch regularly. Offer feedback on their
stories. Fax helpful articles about their areas of expertise or their
hobbies. Share news tips and story ideas.
- Do lunch again in four to six months
- In the meantime, ask yourself, "Who else can
I meet for lunch?"
Need more help schmoozing with reporters?
Book Joan Stewart to present "Savvy Media Relations: How to Get FREE Print Space and Air Time" for
your next seminar or convention. Email Joan at
JStewart@PublicityHound.com or call 262-284-7451 for availability.
Direct comments or questions about this article, including requests
for reprint rights, to:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com
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